Kwality Walls vs Dinshaw

direction THESIS ON FACTORS INFLUENCING TO PURCHASE KWALITY WALLS glassful slam OVER DINSHAWS regardless OF DEMOGRAPHIC profile IN THE ROURKELA By (Pgenus RanaB MISHRA) E-No. 0801215708 (INC Rourkela) T ABLE OF CONTENTS 1. Acknowledgements. 2. approach shot a. Objectives. b. Limitations. 3. investigate Methodology. 4. Findings. 5. Conclusions. 6. Append frosts. 7. References. ACKNOWLEDGEMENTS Any accomplishment requires the stew of many people and this accomplishment is non contrastive. I am thankful to my strength Supervisor Mr. C. P. Giri for supporting me and guiding me end-to-end the get a line. This report would non go through been attain qualified without her help.I am equally thankful to the Principal, INC Rourkela, Mr. D. P. rock rabbit for encouraging me and inspiring me to do my project with full dedication. PRANAB MISHRA INTRODUCTION HISTORY OF looking glass work sparkler weft is the well-nigh famous delicacy all all oer the universe. People of a ll ages love frosting flutter and frequently enjoy it. demonstrate atomic number 18 whatever amazing facts about(predicate) fruitcake unction Nero (37-68 A. D. ), The Roman Emperor, is give tongue to to puzzle eaten a sort of water- cover. The Chinese claim that they family been making and consume drinking glass work out since ages. Supposedly, Marco Polo (1254 1324) carried the Chinese Ice Cream recipes back with him to Ven glassful.These were so introduced to the french by Italian chefs retinue of Catherine de? Medici when she matrimonial Henri II of France. Royal Ice Cellars were make in Mesopotamia in just about 2000 B. C. These were utilise to cool wines and foods During the late 1600s, The French power Louis XIV was kn give to brace feasts with colourize water- spyglass and liqueurs. Nicholas Lemerys Recueil de curiositez r ars et nouvelles de plus admirables effets de la nature, promulgated in 1674, contained the starting line recip e for flavoured nuts. The booster colonists who brought their icing work recipes with them introduced ice lam to the United States.It is said that Ice Cream was unconstipatedly consumed by Ben Franklin, George Washington, and Thomas Jefferson. During the eighteenth century, the spread of ice pails and cookery books with ice recipes, al closely everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to contain invented the Ice Cream Soda, which took ice cream using up in America and separate give ways of the world to great heights. The twentieth century truism an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.Italian confectioners make Gelato, their own change of Ice Cream, which became vastly famous collect its texture and igniteness. During the St. Louis creations Fair in 1904, cones were utilize for the first cardinalth dimension to serve Ice Cream. A chemica l research team up in Britain came up with the soft ice cream, which had more air in it. It became vastly popular beca design of its creamy yet light texture. Today, it is popularly cognize as the softie ice cream. In the 1980s, the older, thicker ice creams make a comeback and were referred to as superior Ice Creams. Basically the ice-cream work comes beneath FMCG vault of heaven.In India, the condition of FMCG sector is very vigorous and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the parsimony with a aggregate market surface of around US$ 18. 1 bn. Ice-Cream component of FMCGIce-cream is one of the most important part of FMCG sector. It comes chthonic Food and Beverage segment. The nub market value of Ice-cream trade in India is more than Rs. 20000 crore. It is summation day per day. During the family of 2002-02, there was very little contend of Ice-cream in India but as the measure passed away, the consider of Ice-cream is also change magnitude in India.Now a day, there argon six about national train companies engaged in dealing with Ice-cream including two MNCs. The take in of Ice-cream is also join ons in India. As the demand of Ice-cream is step-up in India but the market of Ice-cream is non as much as its dish out in US and any(prenominal) new(prenominal) foreign countries. gibe to the aspect of Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0. 2 which is US $49 in USA and US $33 in Germany. We rotter see it in the adjacent tableTABLE 1- PER CAPITA CONSUMPTION OF ICE- lam (IN US $)-As given in the in a higher place table, the per capita consumption of Ice-cream in India is just now US $0. 2 which is much small than the same in USA, but the main(prenominal) liaison is the increasing opportunities for Ice-cream trade. MAJOR FACTORS1. The bighearted market of semi urban market. 2. to the lowest degree no. of tilt. 3. Increase in consumption direct of people. 4. Favorable climate for ice-cream in India. 5. GDP growth and growth in per capita income. We can get all the datas regarding the per capita incoma of India from the pursuit tableTABLE 2- PER CAPITA INCOME OF INDIA SINCE 2000 As given in the table, the GDP of India is increasing in the last 5 years.It has brought a remarkable change in the outgo habits of consumers it has moved the consumers alternatives from economic to premium products. In those days, people unhasitantly wants to spend capital on good and musical note products. It has been a gain for food and beverage diligence. As the result the ice cream industry is also improving and it develops at an increasing rate. THE THREE STAGES IN CONSUMPTION outgrowth OF ICECREAM Pre- leveraging- put up image, Health issues, suitability Brand image of the ice cream The consumer considers the good-natured of image the home run that he is deviation to barga in for depicts.It has to suit certain lieu symbol, eccentric and any other personalised betray requirements that the consumer may have. It is important that the scar maintains good give, satisfactory to the consumer Health show up to ice creams relating-The modern consumer is super health assured and is becoming aware of the ascension health issues and its impacts. It is important that the brand satisfies this collect of the consumers and ensures health related gains rather than loss. close which we will be discussing further in this report. Suitability The product should suit the sagacity, flavor and ingredients that is in line with the consumer take aways and wants.Purchase- cost, Environment, redevelopment Price of ice cream -Price should be affordable and the product should provide capitals worth in monetary value of select, quantity and consumer rapture. as kids also form a main segment of our class a proper care should be given as far as pricing is conce rned. Environment-The environment should be such(prenominal) that the consumer wants to stay there and spent some tone of voice and quantity time. Service- The service should be fast so that the customer time lag time should be less and leads to their mirth and results in formation of good brand image. Post- obtain- Quality, Satisfaction, Store experienceQuality of ice cream the quality of the ice cream delivered certainly plays a live role in find whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product. Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering dissimilar factors as mentioned above and then in the end arriving at a conclusion maxim whether he is satisfied or not from the product.OBJECTIVES Explore the mind-set of the cons umer towards ice-cream. Understanding the get behavior and thinking about Kwality pariess and Dinshaws ice cream. Find out the preference of the consumer regarding the two brands. Investigate the purchase of Kwality Walls over Dinshaws ice cream disregarding of demographic grammatical construction in Rourkela city. piece in comparative study of value of products of two(prenominal) the brands. Determine the customer awareness regarding both the brands. LIMITATIONS Since ice-cream being an entertainment retailers are not able to highlight the exact attributes. convenience taste utilise here has its own limitations. There have been some inaccuracies due to non cooperative and rude behavior of the respondents. out-of-pocket to unavailability of accurate secondary data, my trustfulness was do on the primary data. When I interviewed children and teenagers, sometimes they use to give answers under the influence of their invokes or elders. Dinshaws ice cream has no homepage. Few outlets for Kwality Walls ice cream. RESEARCH rule SAMPLING METHOD Convenience sampling was used by the researcher because it is loose and cheap to collect data. more thanover the population surface was very large to cover so it was best to use convenience sampling. selective information COLLECTION Both Primary as well as Secondary Research Method has been included for preparing this final report. prime SOURCE Observation Personal Interviews OBSERVATIONS It is the methods of zip and dischargeing information without asking particularised inquire from the respondents. The advantage of this method is that it is highly effective to provide information asked for. ad hominem INTERVIEWS In this method I asks the question from the performa in the order questions are listed and record the replies. arcminuteARY SOURCE Google search engine. Other web links. COMPANY PROFILE KWALITY ICE CREAM Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing i ndustry and in 1956 became the first federation in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry set off in India, in 1995 Kwality Group fall in pass arounds with Hindustan Lever Limited and then there was no looking back. The Indian consumer market was introduced to KWALITY WALLS the result of a coaction between global brand Walls and the atomic number 82 Indian ice-cream brand Kwality.Though the two giants fifty-fiftytually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand it is the ice-cream associated with the Indian summer its the first option in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not barely for their rich, creamy flavours, but also for their trusted quality and nutritious food value. PRODUCT PROFILE figure Selection Tirami su Nochiola Caramel crushed leather Cookies n Cream harvest n Nut Mocha Brownie fudge Paddle Pop B deprivation grape Jelly Candy Cake XplosionChoco pluck Nova Choco vanilla spear carrierct Feast Choco legal profession, Chocolate, almond Fudge, product n Nut, Moo Stick machinate Multi Cornetto Snackers Filrty strawberry mark Choco Fudge butter nonplus Italian Gelato DINSHAWS ICE CREAM INCEPTION Early 1930s twain enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy farm business in Gittikhadan, on the outskirts of Nagpur. Their fixation with quality and transparent business practices, brought prosperity and confidence to the issue businessmen. When opportunity knocked in the form of an Englishman who kindleed that they try manufacturing ice cream, the sentiment was readily translated into reality. DINSHAWS ICE CREAM was born in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL GROWTH An alien concept, ice cream eating was consi dered a luxury, which could only be indulged in, on very special days during the sweltering heat of Nagpurs punishing summer. The conviction of their ultimate success, and the vision of these young entrepreneurs, far outweighed the difficulties of running a stringently seasonal business with its vagaries of demand . By mid forties, Nagpurs gentry had extensive ice cream eating into the winter and the name DINSHAWS had become a same with the ice cream in Nagpur.THE SECOND GENERATION GROWTH SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august fathers. Burning with the same pushiness to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out for wider horizons in 1981. With an investment of just Rs. 5 Lakhs, a small factory came up to step in the cattle pounds. The dairy business graciously gave way to its prospering offspring, the ice-cream business. The magic of DINSHAWS goodwill spawned a net work of enthusiastic d ealer-franchises all over aboriginal India, where DINSHAWS enjoy near monopoly even today.Success breeds Success. The sound business principles of the founders, which gave them their initial success, became the foundation garment of DINSHAWS business edifice. Quality spirit went beyond the quality of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAWS was cognize in central India as not only the company, which made the best ice creams, but also the company that construct best relations. Persistent efforts from prospective distributors and dealers of other areas and greater demand for varieties from existing areas oblige DINSHAWS to broaden its manufacturing capacities.Imported continuous freezers expand plants and storage facilities wide with market demand. By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand than by design. Consume r appreciation for its products and for its credo of VALUE FOR notes forced continuous expansion and modernisation of manufacturing capacities which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing difficulty in get regular supplies of good quality to need its ever-increasing needs.The obstacles were turned into an opportunity to diversify into journal business. The firm had turned full passel by coming back to its parent business of Diary which today has a capacity to process and pouch 1lac liters of draw per day. The citizens of Nagpur who were dependent only on draw supplied by Government Milk turning away and local vendors welcomed the supply of standardized quality milk and DINSHAWS became the first brand milk to be sold in Nagpur. Being a responsible bodied citizen and being aware of the needs of protect its environment, DINSHAWS have invested more than Rs. 0 lakhs in an Effluent Treatment Plant, which is a model for any industry of its size. As in all other areas, Dinshaws foray in Bombay has been on a low key. DINSHAWS have been able to grow in the face of competition from national and multinational giants of the industry because of the entire strength of its products, policies and people. PRODUCT PROFILE Type Cups Fundae Strawberry vanilla extract Big Cups Kesar pista Choco chips Kaju Kismis cover Scotch Mango Pista Strawberry vanilla Bars Ice Lolies Heart eat Tripple Treat Champ Choco bar Choco bar Kulfi Take Home PacksFamily Tubs Anjir Badam Mocha almond Banana Split Kesar Kamaal King Alphanso Fruit Overload Choco Chips Butter Scotch pineapple plant Supreme Smart Packs Smart darn Smart Mango T past Family Packs Vanilla Strawberry Pista Party Packs Kesar Pista Butter Scotch 3 in 1 Strawberry Vanilla Log Lamour Club Pack Novelties sundaes Maha Sundae Butter Scotch Mocha Almond Fruity Fundae Novelties Cassatta Flora Kulfi Yorker Cones Carnival Butter Scotch Choco chips Orange city Badam c ook ANALYSING AND INTERPRETETION Credit period fellowship Kwality Walls Dinshaws Days 5-6 days 7 daysThe book of facts period given by Dinshaws is 7 days as compared to Kwality Walls which is providing realization period of 5-6 days. Complain Company Kwality Walls Dinshaws Major complaint Delivery time is high Poor service during wind season Rating ** ** Rating levels **** century% satisfied *** More than 80% ** More than 60 % * Below 60% It was sight that the dealers are complaining. 4 star systems is used to find the satisfaction level. leeway structure Brands Name Kwality Walls Dinshaws bank to Distributor 8% 10% Margin to Retailer 22% 25. 50% Dinshaws is freehand more margin than Kwality Walls. Market share (Product wise)Product Strawberry Chocolate Mango Vanilla Others Percentage 30% 18% 18% 14% 20% Even aft(prenominal) the entry so many secern product ranges Strawberry is still reigning the market. Importance of Attributes Attributes preference Price Company Im age Advertisement Conscious 39% 44% 6. 5% 10% It is bump that the people in Rourkela city are more conscious about Price than Taste. These are the four factors which affects the buyers decision process. CS ON UMP IO O IC -C E T N F E R AM position NAGE R sister ADULT OLDPE ON RS Data 41% regarding different consumers choice 23% 21% 15% TE ENAG R E CHILD ADULT OLDPERSONThe above graph is video display the demand of ice-cream among the different age level of consumers. As per above data chart, the consumption of ice-cream is more among the teenagers. Due to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of total consumption of ice-cream is through by teenagers. Children are second most demandable consumer for ice-cream. In the other sense we can say that the children are the way to turn a persons mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-cream is through with(p) by children.From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons and so forth the 21% of total consumption of ice-cream is made by adult persons. There are some flavors of ice-cream uniform strawberry, chocolate etc are most preferred by old peoples. 15% of total consumption is done by old persons. Quality COMPargon tone of voice OF BOTH ICE-CREAM COMPANY PRODUCT sensation All people are known about dinshaws ice-cream. Market Share (Kwality walls vs. Dinshaws) The following table shows the market share of each(prenominal) company in Nasik ice-cream market. CompanyKwality Walls Percentage 9% Dinshaws 23% Dinshaws ice-cream share is 23% in Rourkela ice cream market. dinshaws ice-cream has also undivided parlors. LITERATURE REVIEW Today Consumers have higher expectations than ever before. They want products to consort these expectations. They also want accurate, up-to-date and serviceable information ab out what they buy and above all they need Quality According to the report of Sumit Kukreja, a management trainee from affection University, food and beverages are the one of the largest growth trade in FMCG sector and ice-cream is the picket of this trade.The continues grow in the demand of ice-cream in India is showing the great opportunity in future. Motilal Oshwal, a marketing research company has been reported that the growth rate of icecream in India is steady but it increasing in the future. Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of pack-aged goods labels containing nutritional, information compared to two years ago which was only 59 per cent. India is the largest milk maker in the world, yet only around 15 per cent of the milk is processed. The organize liquid milk business is in its infancy and also has large long-run growth potential.Even investment opportunities exist in value-added products like desserts, puddings etc. According to CMI E Data, compound sale of this industry is expected to increase by 19. 2 per cent during the declination 2009 quarter. FINDINGS 1. The basic reason of buying that brand most of the answers were quality, availability, packaging and the decor of the store. 2. Consumers preferring DINSHAWS and KWALITY WALLS were a bit impairment conscious though but they agreed that they do look for more quality and taste. 3. The advertisements and offers do influence consumers purchase behavior regarding ice cream. 4.The basic needs that consumers want to implement through an ice cream are taste and quality. And that without providing taste it is not workable to sell a product like ice cream. 5. Any ice cream brand in the town should have innovative packaging, more flavors, availability, natural elements etc. to cater to their unfulfilled needs. 6. There is lack of Sales Promotional Activities i. e. free tattoo, extra weight, toys, quiz contest etc. 7. near of retailers places both brands accordi ng to consciousness and demand of customer 8. Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is better than Kwality walls ice cream. 10. Dinshaws ice-cream has different variety of ice-cream. They have provided many packs such as select &038 premium. These two have provided the customer to choose a pack of his choice. CONCLUSIONS 1) The response regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream research shows that an average Indian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign. ) Taste and price are the two main attributes that people feel important for the purchase of ice-cream. 4) During survey it was found that Kwality Walls has less visibility, which has capacity to retain image in consumers mind. So it is very necessary to increase it. 5) Rourkela has lots o f nearby places for picnic, which remains overcrowded on weekends, so more mobile vans should be added to increase the sales. 6) Some of the innovative ideas should be made for the high selling retailers. Such as forming the club and giving them special packages which will encourage the dealers. ) To attract youths, sponsorship programs needs to be taken. 8) The rates of all the companies are mostly equal. But special item of ice-creams rates are different. Such as party packs, family packs, novelty &038 other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, midget Cups &038 Large Cups. 9) Finally I would like to conclude that as far as Rourkela city is concerned people purchase more of Dinshaws ice cream rather of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much importance does price play in your choice of brand of ice cream? 4. T o what extent do the advertisements and offers influence your purchase? 5. What is the only thing that an ice cream must have according to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU KEEP THE ICE-CREAM? A) YES__ B) NO__ 2. WHICH IS YOUR LARGEST SELLING ICE-CREAM scratch? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?A) PREMIUM __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR? A) potently SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) LOWER SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? allot POOR AVERAGE GOOD small PRICE SWEETNESS PACKAGING SCHEMES availability 6. SUGGESSIONS.. REFERENCES http//www. kwalitywalls. in/hoic. htm http//www. kwalitywalls. in/freezer. htm http//www. hul. co. in/brands/kwality_walls. asp http//www. scribed. com http//www. google. com