Fashion PR Article Example | Topics and Well Written Essays - 2000 words

Fashion PR - Article Example The present paper endeavors to critically analyze the applicability of known dictums in public relations to the fashion industry after carefully understanding the development of public relations in the industry from earlier times in history. The development of public relations strategies in fashion industry came about around the 1930s, when members of the elite and wealthy class could afford to select and pick designer wearables like garments, gowns, wigs, glasses, bracelets, umbrellas and so on. By then, distinct fashion magazines were already available in print in the urban society and photos were being printed to create cover pages for the magazines. Fashion was not just restricted to apparels and what a person wore, but was also found in home dà ©cor and accessories. By the 1960s, a more important trend of identifying and portraying the volatility of the industry began and is popular till today. Amongst the first examples of use of public relation strategy in promoting fashion p roducts, we find a localization of power as a particular news house would ask members of its elite class or Hollywood actors and actresses who are members of the book house or publishing house to wear creations of known designer members of the same society, at events and functions where they would get noticed and clicked. This way, the publishing houses hoped to keep glamour and glitz showcased on people associated with them. One such example is seen when Eleanor Lambert in 1950 asks Joan Crawford to sport.