Vinamilk Case

I. The cheek 1. Overview of Vinamilk Corporation Vinamilk Corporation is the leading producer of dairy products in Vietnam found on sales volume and revenue. Its products be sick from core dairy products such as liquid and fine-grained milk, to value-added dairy products such as condensed milk, drinking and spoon yoghurt, drinking glass cream, and cheese. Vinamilk Corporation offers cardinal of the largest dairy portfolios in Vietnam, across a wide option of products, flavours, andpackaging sizes. According to Euromonitor, Vinamilk has been the number one dairy player in Vietnam for the three years ending 31 December 2007. Since commencing outgrowth in 1976, Vinamilk Corporation has built the largest dispersal electronic ne devilrk in Vietnam and has leveraged its network to introduce overbold products to the market, such as juices, soja bean milk, bottled drinking pee and coffee. Vinamilk Corporation has the leading distribution network in Vietnam, vainglorious it broad access to consumers. It generates a square(a) majority of its revenues from sales of its products in Vietnam comprising both dairy and non-dairy products and exports to countries such as Australia, Cambodia, Iraq, the Philippines and the United States. 2. Case Study: Vinamilk and the series scandals in its moving in activities.

disrespect the fact that Vinamilk is the leading producer of dairy products with the majority consumers in Vietnam, this company still loses its reputation ascribable to some scandals think in business ethics. The scandal in 2006 about labeling infraction and scandal of excha nging coupon for promotional gifts in 2007 a! re the two biggest stigmas of Vinamilk and these made the CEO directly gave score and official apology. In addition, Vinamilk have also faced up with laments of consumers about the reference of dairy products. Unethical activities in business of Vinamilk are illustrated as follows. Firstly, back into the year 2006 which can be named as the mordant year to Vinamilk with the huge scandal of labeling...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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