New Belgium Brewing Companys Environmental and Social Responsibilities

Question: Discuss about theNew Belgium Brewing Companys Environmental and Social Responsibilities. Answer: Introduction As in the case study, New Belgium Breweries is corporate citizen that is very sensitive to wellbeing of fellow citizens living around it and consumers of their products. The company seems to have done research and well understood hazards of environmental pollution. That is why they apply modern environmental friendly methods in production of beer. A friendly environment enhances good social relations among co-worker and customers. NBB has been successful within a short period because they have been able to adopt good governance that respects and involves opinions of both the management and workers. Views and suggestions of customers are taken into consideration the process of decision making too. Collaboration of the company with other craft brewers has greatly influenced its efficiency in producing quality beers. An example is a beer that was brewed in collaboration Anaheim and Marash Chilies (Fernando, 2009). Quality has made NBB the talk in local drinking joints in and outside Col orado. The biggest advertisement platform of this companys products is through its customers word of mouth. Belgium brewing company works to address various environmental issues due to its environmental issues. Recycling used materials and creative strategies of reuse. The company involves itself in recycling of materials such as amber glass that that makes bottles, cardboard boxes, office materials and keg caps. Recycling involves the use of old used materials into new products. Though recycling has got its own effects, it advantages outweighs those few effects. Extraction and processing of raw materials is minimised hence reducing emission of harmful gases, water pollution air pollution, energy consumption and excessive waste disposal. it has improved creation of jobs such as green jobs where beneficiaries are able to sustain their families and standardise their lifestyle. Reduction in extraction of raw materials conserves them for future consumption. NBB as responsible corporate citizen minds for the future of its country and generations to come (Adisa Azapagic, 2007). Minimising energy consumption helps in cutting the manufacturing costs. Nowadays industries are the main causes of pollution.; industries like NBB that prefer recycling products instead of throwing them away saves the society from a bunch of health hazard. This is a way of environmental conservation too. The brewery also believes in the spirit of helping people around its environments. Instead of throwing away or burning used barley rejects that are of no use to the company anymore, they store it in the companys on-premise silos. Pig farmers within the environs of NBB are later invited to collect the remains for feeding pigs. Three Rs (reduce, reuse and recycle) of environmental stewardship are highly embraced at NBB breweries. Employees of the company are encouraged to use alternative transportation methods to curb the use of fossil fuel. Fossil fuel burn emits CFCs and CO2 which increase global warming. Alleviation of global warming and ill effects that comes with it creates an eco-friendly environment. Using 3.5 gallons of water to make a gallon of beer is a big step to conserving water. NBB wants to make sure that water usage is minimised to save it for fellow citizens and for future use (Asongu, 2007). They have developed tactics to clean and treat used water for reuse. NBB recycles 99.9 percent of its waste water. This is a strong stance towards sustainability that the breweries. Sustainability refers to act of remaining relevant and productive indefinitely (Jeucken, 2004). Use of recycled materials cuts the cost of production therefore increasing profitability of the brewery. High profits portray good governance of a company and the spirit of going concern. Automatically the company has the potential to sustain its productivity in the long run. NBB aims to grow bigger and capture more in the states and outside states. New Belgiums focus on social responsibility provides a key competitive advantage for the company. With the rampant growth of technology people have come to appreciate and embrace social relations among themselves. Emerging and fast growth of social sites such as Face book and twitter provides a clear proof to this argument. Actually the world has become such a small village. This means with no doubts people would welcome any institution that promotes social relations. Adopting corporate social responsibility develops a better image of the organisation to its customers hence strengthening its performance. CRS associated activities are being used by various companies for their corporate branding. CRS as a tool of management has motivated several companies towards responsible competition. The idea of involving people has helped the company convince many customers who have come to love their products. NBB beer is the best selling in Colorado today than any other brand from even bigger co mpanies (Peter Newman, 2008). The more they get involved in social responsibilities the more popular the company and its products become popular. Though some people in the society think that companies in the line of business the same as new Belgiums cannot fulfil their social responsibility, NBB has acted contrary to that believe. Its actions and initiatives are key indications of a socially responsible corporation. All activities conducted by NBB are advantageous both to the society and the corporation. They have improved livelihood of farmers around by helping them feed their animals which supplement their food and used for commercial purposes (Idowu Nicholas Capaldi, 2015). Organising of social effects has helped people come together helping them build economical and social bonds. These events make it easier for the company to sell itself to the people. NBB respects transparency and ethical issues in promoting health and welfare of the society. This is reflected in their brand statement displayed in every six pack of New Belgium beers. In this box is our labor of love. We feel incredibly lucky to be creating something fine that enhances peoples lives References Adisa Azapagic, A. E. I. H., 2007. Polymers: The Environment and Sustainable Development. Hoboken, New Jersey: John Wiley and Sons,. Asongu, J. J., 2007. Strategic Corporate Social Responsibility in Practice. 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