The sculpture in the Temple of Zeus

Olympia is known as the first home of athletics, where many a(prenominal) remain of antique Olympics are located. In addition, the masterpiece of the ancient architecture?the synagogue of genus genus genus genus Zeus is also a special aspect here. The synagogue of Zeus was knowing by Albino. It was constructed on 470 B. C. The synagogue of Zeus was variety with carved mottoes and tryingly friezes. Theyre many sculptures in the Temple of Zeus. These sculptures were curved amid 480 B. C and 450 B. C, when the strict style was popular. The pediments and mottoes on the top of the synagogue clearly memorializeed the typical supreme and unequaled creation of severe style at that age.On the westerly pediment of the synagogue, the sculptures showed a picture of chaos. It presented a competitiveness in the midst of the Centaurs and lappet people. The fighting happened on the wedding of a Lappet hero called Proprietors. The Centaurs was drunk and tried to purloin the bri de called Diameter, which infuriated the Lappet people. They started grappling with the Centaurs. The battle fluctuated from the warmheartedness to the ends of the crowed and back again. Apollo stood in the center of the chaos. He represents the respect. We give the axe clear Apollo carrel still in the middle of the west pediment, which strongly contrasts with his surroundings.This refer to that Apollo bring rule to the chaotic people. From the pediment, we can see the conflict between savagery and civilization. The Centaurs itself can show the struggle. Its upper body is the same as human being, which meaner they can think and reprimand. However, its unhorse body is the same as the horse. The Centaurs is a paradox of savagery and civilization. The west pediment of the synagogue also showed a struggle between savagery and civilization. Apollo strongly contrasts with his surroundings. Apollo represents the civilization, while the delay sculptures of the pediment stand for the savagery.The west pediment of the Temple of Zeus shows a picture of battle, on the contrary, the eastern pediment show a race between Plops and Minoans. Plops is the grand discussion of Zeus. He wanted to marry Monomanias miss. However, Minoans was addicted a prophecy that he would be killed by his son-in-law. In order to encumber it, he asked everyone who wanted to marry her daughter to race against him. In fact, Plops and Hippodrome have already fallen in love. With the help of Poseidon and Monomanias daughter, Plops win the race. He saved Monomanias daughter from the importunate palace. Plops unified Elis and captured Olympia.They got married. Their wedding was hosted in drift of the Temple of Zeus. There are many races such as wrestling and chariot. Their wedding is also regarded as the first Ancient Olympic game. Plops becomes the founder of Olympic in the classical mythology. When the Olympics began, people from different separate of Greek came to attend the event. This event shows the Pan-Hercules unity. When we talk about the Pan-Hellenic of unity, theres an important guinea pig?Hercules. Hercules is the hero of Greek. His original name is Locales. Hercules is the son of Zeus and Peoples granddaughter?Elegance.Out of envy, Hear took advantage of Restructures, the grandson of Plops, to lunge Hercules to finish twelve Labors. Eventually, Hercules finished the Twelve Labors, which also made him famous among the Greeks. later Hercules died, Zeus named him Hercules. Hercules achievements are also separate of the Pan-Hercules unity. In addition to the sculptures on the pediment of the Temple of Zeus, there is another sculpture inside. Its the Statue of Zeus. The Statue of Zeus was built with florid and ivory by Paddies. The Statue is 12 meters high. Zeus sits on the buns adorn with Sphinx, Nikkei and any other mythical characters.Zeus wears an olive crown which is made of gold. He holds a truncheon on his unexpended hand which stands for t he power and a figurine of Nikkei on his right hand. Theres an eagle stand on the top of the truncheon, which is also the symbol of Athena. The surrounding of Statue of Zeus was carefully designed by Aphids, including the light reflected from the gate of the temple can make the face of the location more beautiful. The material used to build the Status of Zeus can give tongue to us the Glory of Zeus. Moreover, the accessories made of gold and ivory, represent the power of Zeus.The thorn adorned with many other mythological characters can show the leading position of Zeus among the Gods and Goddesses. It took eight years to finish the Statue of Zeus. If we see the map of the sanctuary of Olympia, we can find that The Temple of Zeus was located in the center of the map, which shows the important position of Zeus. The sculptures of the Temple of Zeus show the struggle between savagery and civilization. Moreover, it shows the Pan-Hellenic unity and believe of Greeks. All of these ce lebrate Zeus splendour in classical mythology and praise the resplendency of Zeus.

Chart and Reflection Essay

1980 ElectionThis was a political aftermath because it caused a change in the g all overnment. the Statesns wanted a firm, patriotic leader who had a plan to fix the economic problems carrying over from the 1970s. Jimmy Carter was running for reelection, and Americans overall were really unhappy with his leadership. Ronald Reagan emerged as his challenger, a creator actor with great public skills and a plan. They choose Ronald Reagan in 1980 who had a controversial plan for fixing the U.S. economy, later dubbed Reaganomics. 1980 Reagan principleTreaty of 1987the presidents extraneous policy in the 1980s of supporting(a) anti-Communist revolutions.reduced existing weapons.the Reagan Doctrine would non shy away from directly confronting Soviet-supported regimes or groups.prevent nuclear proliferation in our consume territory and around the globe.  U.S. support prefer groups that, while not Communist, were not parliamentary either. The most controversial of these effo rts was in Nicaragua.Mikhail Gorbachev took see to it of the Soviet Union. He believed that the future of the Soviet Union depended on important reforms and began to experience two programs. the policy led to U.S. booking in conflicts around the world.Part 2 Answer the following questions in a complete paragraph of your own words. Do you think President Ronald Reagans policies had a positive or negative answer on the country overall? explicate your response. Reagans foreign policy actions were in truth positive because they lead to the end of the iciness War and the threat of communism that had been plaguing America for decades.What do you think was the most significant event of the 1980s and why?-Ronald Reagan elected president-Britains elite SAS frees Persian embassy in London after being taken over by terrorists-52 Americans held security are returned home after 444 age in captivity-Ronald Reagan survives an assassination get by John Hinckley-Riots in Brixton and nat ional cities in Britain-Britains Prince Charles and Lady Diana Spencers wedding-Discovery of AIDS virusThese events are significant because they have had an impact on our country today.

Anatomy, Atoms, Cells

Please decide the terms pattern and physiology. Explain the connection between public figure and physiology within the human consistence fundamentally how do they influence one some other? Then using the terminology of the anatomic landmarks/ components and directional terms, please write 2 example sentences with proper usage. For example, the axilla region is superior to the cubital region of the luggage compartment.Anatomy is the take aim of internal and external grammatical construction and the physical relationship between consistence parts (which means cutting open). Physiology is the education of how living organisms perform their vital regions ( other word for Greek). The connection between contour and physiology within the human bole is that bodily structure and accountability argon always presented. You raft not have physiology withtaboo anatomy beca work physiology is the study of the portion of anatomical structures. Two examples 1.) The belly is located in the Epigastria region of the physical structure. 2.) The calf is inferior to the hips.2.Comp atomic number 18 and direct contrast the two feedback mechanisms our bodies use to maintain homeostasis. What would happen if our thermoregulation (temperature control) use a tyrannical feedback to maintain homeostasis?There ar two feedback mechanisms our body uses to maintain homeostasis, they are negative feedback and positive feedback. Both feedbacks signaling a response to the situation. Negative feedback merely will correct the situation where positive feedback drags the process on or exaggerates the situation. If our thermoregulation used a positive feedback to maintain homeostasis our carcass would start to fail, malfunction or eve produce a disease. This is because homeostasis would not be able to fully compensate itself correctly.3.Please define pH and briefly describe the pH scale. Do you withdraw all of our body fluids (stomach juice or blood, as examples) are the c omparable pH? Why or why not? How do pH changes affect protein (enzyme) function? How could this interfere with the bodys physiology?pH is the negative exponent of the hydrogen ion concentration, evince in moles per liter. The pH scale is a solution with a pH of 7 is objective. pH above 7 is called prefatorial or alkaline, pH below 7 is acidic. I do not think that all our body fluids are the same pH because some things have natural acidic some are neutral and some are extremely basic. pH changes the shape and enzymes functions start to deteriorate. This is because the pH shifts out of normal limits. This could interfere with out bodys physiology by slowing atomic pile the reactions to support life. It could alter our chemical reactions to necessitate them permanently change itself.4.The germ plasm membrane ( carrell membrane) is a dynamic component of the cell. What is the plasma membrane peaceful (made) of? Compare and contrast alive(p) and passive bear.Plasma membrane is composed of phospholipids, steroids, proteins and carbohydrates. Passive transport draws ions or molecules crossways the plasma membrane without any efficiency expenditure by the cell. Active transport is the high energy bond in APT fork overs the energy unavoidable to move ions or molecules across the membrane. Both active and passive transport can provide for the Carrier-Mediated Transport.5.What would happen to the cell and body function if there were legal injury to the mitochondria? change to the Ribosomes? Damage to the DNA? Damage to the receptors on the plasma (cell) membrane?If there were damage to the mitochondria the cell and body function would lose energy. This is because chondriosome is a organelles that provides energy to a cell. If there were damage to the Ribosome the cell and body function would lose manufacture proteins. If there were damage to the DNA the cell and body function would not be able to intoxicate genes or hold the information needed to s ynthesize thousands of proteins. If there is damage to the receptors on the plasma membrane the cell and body function wouldlose the ability to retain materials together or trigger the cells activity.

Aphorism in Life

Those who made sacrifices at first, earned satisfaction In the end This aphorism came from my sustain survive and what I requirement to experience soon. My p atomic number 18nts invariably told me Nanas Kenton an Lang mackintosh aka rein, mastitis aka man. extra time I heard that, I always pray and talk to myself that l go through God loves me. I have a assign of sacrifices made on the nose to be here, to study and to shit for my breathing ins. My p arents cant afford to consecrate me to schoolhouse thats why I halt one year later I graduated high school.I hunted for nine months and after that by Gods grace an acquaintance of my ethyl ether told me that he wants to support my study. I was genuinely glad because of that opportunity, notwithstanding of course I need to do my part to them. I worked for their pharmacy every summer and when the school year started I testament work for them as the housekeeper, cleaning and washing the wearing apparel and dishes. I have a lot of sacrifices done Just to reach my dream and to economic aid my family. There are measure that my allowance is not enough but I didnt complaint for it. I pull up stakes Just say to myself that all of the noxious things happening to my living have a reason.Sometimes unexpected things name on our way. unless all we need to do Is be patient, pray and sacrifice whenever we want to gain something. And when the time chuck outs, happiness volition come on our way without noticing it. Dont look at the others people state in emotional state if they are rich set that as the inspiration to be like them. If you are poor, dont make yourself down. Its not your fault to be born poor but its yours if you founder poor. We should not hesitate to take risks, because if we sleep with how to take risk and know how to sacrifice, the proceeds of those sacrifices departing be sweet.If we want to reach something In our life, we better prepare for the future and study hard. We should work for It and not calculate on luck. Believe me, all the sacrifices and persistence have a good result. never ever give up when we gestate that we cant do it anymore, thats why we have family and friends to help us in our struggles. Life is just a matter of choice, giving up or push for what you want. As the oldest child in the family, I have to fight for my dreams and help my family. I really want to give them a comfort suitable life that we are not experience until today.My forefather needs to work hard because If not, my junior sisters and brothers will not be able to go to school. I saw and sense of smell their sacrifices for us and I put up In my mind that time will come their sacrifices will bear. I will let them experience how life is exuberant of happiness and not only suffering. They are my inspiration, the reason why I go on strong and do not concession in any kind of challenges I have faced. Like what we said, The rain will stop and the sun will rise again. W e should not lose expect because blessings will come right on our way without noticing It.Because In all rills and challenges, on that point are good things that will happen. If at first things will not doing well up we should develop to be patient and label Gods name. Of course, we should also do our job and responsibilities to win our goal. Lets not waste our time doing vigor or doing bad things because, the result will not be good also. art object were young we should know the true nitty-gritty of life, its not Just about being a happy-go-lucky ones, its about subtile what Is the true meaning of life and learn how to sacrifice with Just simple things, notify what we have and see the true.

The human mind is a delicate thing

The military bit mind is a delicate thing. At times it can create much(prenominal) peculiarityful ideas beautiful art, drama and make foring of fiction scientific tools to enrich our lives. withal it has a dark position, a side throng prefer to obligate hidden. stock- shut away on that point are events which can toy this to the pop out My name is John Frederson this is my storeyIt was ab step up ten years agone like a shot, I was at the height of my childishness and life was tremendous. My parents were wealthy aristocrats who receiveed a vast estate, one that easily spanned the continuance of three footb solely pitches it was analogous(p) our own private country. The garden brimmed with greenery there were shrubs and trees e precisewhere, enhanced by the beautiful roses, tulips and foxgloves creating a active rainbow. If you listened close enough Im original the flowers sang along with the chorus instigated by the angelic doves and nightingales the heavenly tun e was equal to that of both church choir. Now the house, or I should severalize mansion, we lived in was not as magical as the garden, effective a large house, not kind of a mansion. There were everyday appliances and run- tweak floorboards which added to the character of the abode it was almost like a grand drop dead down to me, providing comforting estrus and security. scarcely that was nothing compared the loving pass everywhere of my parents. Both of them fleshy working, honest people they cleaned the house, tended the gardens and cooked the meals all themselves, they didnt believe in maids or furtherlers. I loved them more than anything in this world, and thanks to my home tutoring they were the but friends I had. Then one day it happened.Miles come about here my boy my father called to me, so at once I zip over as fast as I could (he was not a man you kept waiting). Yes daddy what do you inquire?Well your mother is away in the car so perhaps you could roulett e wheel down to the store and fetch a jar of coffee and pint of milk for me? I wasnt sure whether that manner of utter was put on or if he really did speak so exaggeratedly. But I quickly dispelled these thoughts and sauntered off down the country road to the local supermarket. sounding back, I realise that I was very lucky father sent me out that day. I cant sustain but wonder, did he know what would happen?I returned to the living room to find my mother and father had been murdered, slaughtered mercilessly by something not charitable no one but a demon could commit such(prenominal) an atrocity. Their bodies were sliced up, chopped like vegetables, their heads no eternal attached this was instead all displayed upon our finest dinner party service, the heads retaining their tragic draw outions of fear. As if that wasnt enough, the neurotic shaft had also drawn, in blood, a gigantic, blissful face across the beleaguer.I preceding(prenominal)board didnt know how to react. I kept a tight h former(a) of the plastic wrap up of the bag. My hand was ripe with sweat. My eyes gazed, unblinking, upon the scene. I look back now and wonder why I didnt shed any tears then. Maybe my emotions were so mixed. Feelings of anger. Feelings of sorrow. solely of them trying to claw their way to the surface but in vain. I didnt express what I felt. In truth I didnt know how to. My head was doing somersaults and there was low I could do. I just remained in the doorway, gripping the bag, all the while stare at the gruesome scene. I regained concur of my body and at once proceeded to jaw the atrocious face. Before I could get close enough, crash The mirror above the mantelpiece fell to the floor smashing into a million fragments.Days, months and years passed soon enough I retained my youth. The house did not it was still standing, but withered and decayed. I still showed no sign of expression. The feelings were acquire stronger I felt myself becoming unstable.No I a m not red ink insane I said to myself over and over at the time, teetotal really. The central thing is to get help. Then everything allow be better, much better. Speaking forte was one of the few comforts I enjoyed. But where could I get help? The police think Im dead I cant let them to know Im alive. All my hard work would harbor been for nothing if that were the case. After-all, a dead boy cannot kill I was proud of having such a wonderful idea, father was proud too. Since I was say dead in absentia I was no longer a person. As farthermost as the law were concerned I was a corpse in the ground. I would be their last possible suspect. Its shiny Now to hunt my prey and extend to him suffer for what hes done. Then Ill be all better isnt that right mummy?Rummaging by dint of dusty furniture and cobwebbed walls I searched for the perfective tense weapon, brutal yet stylish. Something like a s sound out. That would be perfect and deliciously ironic the killer murdered by the same weapon he used. Father did you keep any swords? In the study you say? Oh marvellous I skipped to my fathers old work room filled with a prominent sense of anticipation I would obligate the key to freeing my mind from these shackles. erstwhile I entered the room there it was, displayed upon the wall in all its glory, yet the weathervane was sullied by a deep red stain. I took it down and grasped it strongly in my right hand. It felt pleasant, almost warm. It offered protection and redemption, yet also wrought put out and suffering never was there such a poetic weapon. Smiling manically but happily, I left the house. It was time to have my revenge.Rain. Wet and miserable, it shrouded Belle-View house in a haunting grey mist.Doctor Robertson, whitethorn I have a word? Jeanne, the carer, called out.Yes? What do you need? the tall old man replied, his face was covered in a fine fur he was clinging religiously to the little hair that still occupied his head.Patient number 33 John Frederson. He hasnt had any medical specialty for three whole days now and people are starting to dumbfound disturbed by his screaming and abominable giggling. Permission to tranquillise him before he hurts himself? she seemed stressed although she would never admit it.Yes yes go ahead, he took a deep sigh, if only they knew the truth.

Multiplex Industry in India

Consulting diligence Overview The Indian look at industry is the largest fool industry in the kno(prenominal)ledge base in terms of the bit of films produced and admissions each year. receipts for 2004 was estimated at Rs. 59 meg (US$1. 3 billion), which was less than 1% of global film industry revenue and a portion of the U. S. study industry revenue, which was US$9. 49 billion in 2003. ( parentage CII ) engage sedulousness revenue enhancements 12% 4% 57% 9% 2% 2% 14% national Theatrical Leakages piracy In picture Ads Music Satellite / DTH / IPTV DVD / VCD / oversea Cable abroad Theatrical undecomposedly 80% of Indian constancy revenues come from Domestic and Overseas Theatrical. On the contrary US dissipate industry earns only(prenominal) 35% from recess office sales and remaining 65% is derived from other revenue sources This clearly signifies the flack and potential of manifoldes in the Indian ingest collection Sector. Consulting Consulting The movie th eater Exhibition Industry The Indian film line of battle orbit had revenues of Rs. 34 billion in 2004. ( seedCII) The Film Exhibition Industry can be divided into two segments single and double- inter celluloids and multiple cinemas, i. e. hree screens or much. As of March 2005, at that place were nearly 12,000 cinemas in India of which 73 were manifoldes with a fall of 276 screens. Multiplexes constitute only 0. 6 % of about 12,000 cinema halls in India, still account for 28% to 34 % of the rap office take for the Top 50 films in 2004. (Source Yes cant) Consulting The Film Exhibition Industry Multiplex More than 60 overabundance manifoldes with more than 220 additional screens are slated to puzzle operations by the determination of 2006, a appendage rate of 80- c% Average bell of a tag end for a multiplex cinema is Rs. 5 85 barely the exit of screens in multiplexes represented only 2. 3% of measure screens in India as of March 2005. (SourceIndustry Esti mates) An increase in the number of Multiplex screens should payoff in an increase in film collection revenues, so the opening of young Multiplexes represents a significant growth opportunity for the industry. S c re e ns P e r M illio n P o pula tio n unity hundred forty 120 speed of light 80 60 40 20 0 India UK Belgium Ger umpteen Spain Italy Ir eland Denmar k Fr ance regular army 117 77 52 30 12 43 45 46 53 61In India, the number of screens per jillion of population is yet 12 whereas the average in Hesperian countries is 40. India needs 20,000 screens to append the entire cinema viewing population Consulting The Film Exhibition Industry Multiplex No of Multiplex in Cities 16 12 8 4 0 12 6 5 4 4 3 3 Nasik Multiplexs Across Regions as on March 2005 (source Yes Bank) 3 Pune 23 sum South East Delhi Kolkata Mumbai &038 Suburbs Ahmedabad Ghaziabad Gurgaon 42 3 5 West Geographic dispersion of Theatres Across India Ficci E&038Y overlay 2004Andhra Pradesh 24% 21% Kerala Kar nataka Maharashtra Uttar Pradesh Tamil Nadu Others 10% 19% 8% 9% 9% occur of Screens 3 Screens 4 Screens 5 Screens 6 Screens More than 6 Screens Number of Number of Number of sit / Multiplexes Screens place Screens 40 120 43143 360 21 84 25862 308 6 30 10148 338 4 24 6991 291 2 18 3326 185 73 276 89470 1482 volume of multiplexes postulate 3 screens. The table enlists the number of multiplexes sub-divided by the number of screens and seating. Consulting Consulting Key impostors phoner PVR Cinemas * Inox leisure Limited Adlabs Films * Shringar Cinemas jounce Cinemas E-metropolis Cinemas Total % of India of Properties of Screens 7 34 5 25 4 14 3 14 3 13 3 14 25 114 34% 41% of Seats 7333 7344 5666 4588 4380 3952 33263 37% * Only film exhibitio n pro perties with 3 o r mo re s creens encounter been co ns idered fo r this analys is So urce Bo llywo o d Emerging Trends &038 Gro wth Drivers Yes Bank Repo rt 2005 likable none that the No of Properties , Screens and Seats set about been updated in the subsequent slides * from rewardive corporation Web Sites as new properties have come up after name was published.Six largest multiplex operators of India tabulated above operate 114 screens blossom across 25 properties with a additive seating capacity of 33,263. This constitutes 34%, 41% and 37% of Indias total multiplex properties, screens and seats respectively. (Source Market Estimates) Consulting Key faker Adlabs Films Adlabs Upcom ing Multiplexes Nam e City Screens Cineplex Adlabs Ansal Vaishali Plaza subway Adlabs Mangal Adlabs Goldspot Adlabs Adlabs Palm Beach Himalaya Adlabs RDB Boulevard IMAX, Mani square(a) Ansal essence Gopalan Legacy Adlabs Dattani Mall Nam eSeats 1,076 1,003 1,491 1,102 1,362 1,008 1,200 1,050 1,350 1,200 1, atomic number 6 1, carbon Adlabs approaching Multiplexes Name City Screens Seats Sangam Adlabs Mumbai 4 1250 R Town Fortune City Mall Ansal Plaza Maheshwari Parmeshwari Adlabs tip, Borivali Rap Mirage lash Medi a Ltd RAP Media Ltd RAP Media Ltd RAP Media Ltd Mumbai Bangalore Gurgaon Hyderabad 8 to 10 8 to 10 3 5 to 6 2200 2,200 1,000 one hundred sixty0 Mangalore Ghaziabad Mumbai Indore Hyderabad New Mumbai Ahmedabad Kolkata Kolkatta great Noida Bangalore Thane 3 6 4 4 4 5 3 4 4 4 4 RAP Metropolitan RAP Media Ltd Patiala Little world Mall Kharghar Paras Zirakhpur Downtown Total upcoming Mumbai Agra Amritsar Jalandhar Ludhiana Mohali (Chandigarh) Moradabad 4 3 6 5 7 5 3 5 4 to 5 4 122 128 1250 coulomb4 1,700 1, vitamin D 2,000 1,500 1016 1,450 1,200 1300 36,212 Adlabs Film s Ltd Exis ting M ultiple xe s positioning City Scre e n Kalyani Nagar CIDCO Wadala Mulund Kanjurmarg Andheri Sahibabad Industrial E enjoin Pune Nashik Mumbai Mumbai Mumbai Mumbai Ghaziabad 3 3 5 4 4 5 4 28Se ats 1,109 1,200 1,832 1,353 1,263 1,282 1,313 9,352 Gold Adlabs Divya Adlabs Imax Adlabs R-Adlabs Huma Adlabs Fame Adlabs Aerens R Imax at Rap Adlabs Adlabs Films Ltd was founded by Mr. Manmohan Shetty and Mr. V asanji Mamania In 2005, (Reliance ADA Group) acquired a 50. 16% plunk for in Adlabs Films Limited Consulting Key impostor E-City fun E City Entertainment (Essel Group)Nam e Sigma Mall frolic land amusement republic City summation Cross River Mall Ansals Plaza II Pacif ic Mall Nand Plaza summercater Republic Fun Republic TDIChandigarh Fun Republic Malnz Times even up (Jagat Cinema) axis Mall Lake Mall Times Square Dindayal City Mall Fun Republic Dreams Mall Kukreja Mall AEZ Carnival solid ground North Square TDI Mall V3S Mall Mittals Mega Mall Ansals Plaza Mittals Mega Mall solarise City Mall Ansals Royale Plaza meter Total Location Bangalore Hyderabad Lucknow Mumbai New Delhi Punjab Agra, Uttar Pradesh Agra, Uttar Pradesh Ahmedabad Chandigarh Chandigarh Coimbatore G. T. highroad Jaipur Kolkatta Kolkotta Kota M.P Mumbai Mumbai Mumbai NCR (Uttar Pradesh) New Delhi New Delhi New Delhi Panipat, Haryana Punjab Punjab Rajasthan Rajasthan Since /Targe t Date March, 2006 aforethought(ip) 2007 April, 2006 mean 2007 March, 2006 intend 2008 May, 2006 mean 2006 June, 2001 November, 2003 Planned 2007 Planned 2006 Planned 2008 December,2005 Planned 2008 Planned 2007 Planned 2006 Planned 2006 August, 2003 Planned 2006 June, 2006 March, 2006 February, 2006 December, 2005 February, 2006 Planned 2006 Planned 2007 Planned 2009 Planned 2007 Planned 2007 No of Scre e ns 3 6 4 4 4 4 4 3 6 4 3 6 6 2 4 4 4 4 6 5 4 3 3 3 3 3 4 4 4 3 120E-City Entertainment is a transaction segment of the Essel Group. In Film Exhibition they have 2 Brands 1. Fun Republic Entertainment 2. Fun Multiplex. E City Entertainment has made a prominent appearance Metros across Regions kindred Mumbai and Delhi. And is seen to be targeting score 2 Tier 3 Cities like Coimbatore, Rajasthan, Punjab, Kolkata Consulting Key pseudo Shringar CinemasShringar Cinemas Ltd Existing Multiplexes Fame Adlabs 5 screens , 1342 seats Fame Malad 6 screens, 1571 seats Fame Nasik 3 Screens, 1407 Seats Fa me Kandivali 4 Screens, 1275 Seats Fame Kolkata 4 Screens, 900 Seats Fame Pune 3 Screens light speed9 Seats raised(a) Total 25 Screens 7504 Seats Shringar Cinemas, managed by promoters who have been one of the largest film distributors in western India for Hindi films. Company is focussing on Western India i. e. Mumbai, Pune, Nashik, Aurangabad as well as eastern Indian i. e. Kolkata Shringar Cinemas Ltd Upcoming Projects FAME FAME FAME FAME FAME FAME Allahabad Ghatkopar Aurangabad Hyderabad Surat Raj Empire Thane 4 screens and 1250 seats 3 screens and approximately special K seats. 3 screens and approximately 900 seats 6 Screen 5 screens Consulting Key impostor Inox vacant LtdInox Leisure Ltd Existing Multiplexes No of screens City Location Mumbai Nariman Point 5 Bangalore Magrath pathway 5 Vadodara Race socio-economic class Circle 4 Pune Bund Garden 4 Goa Panaji 4 Kolkatta Salt Lake 4 Kolkatta Elgin Road 4 Indore Sapna Sangeeta 3 Darjeeling Laden La road 3 Jaipur Vai bhav Nagar 2 eminent Total 38 No of seats 1335 1103 1318 1316 1271 1144 1016 1080 811 787 11181 Inox Leisure LtdUpcoming Projects Location Screens Seats Vishakhapatnam Raipur Lucknow Kolkatta Kharagpur Jaipur Jaipur Hyderabad Chennai Bangalore Bangalore Bangalore grounds Total 4 4 4 5 4 3 3 6 5 4 7 7 56 1300 1250 one thousand 1042 1200 750 750 1470 1156 1century 1860 1720 14598 Inox Leisure plans to target very specifically cities in South India Like Bangalore, Chennai, Hyderabad, Vishakhapatnam. Consulting Key actor PVRPVR Cinemas Existing Locations Name PVR Bangalore PVR Priya PVR Saket PVR Vikaspuri PVR Narania PVR Gurgaon PVR EDM PVR Faridabad PVR SRS Faridabad PVR Plaza spice PVR PVR Hyderabad PVR Rivoli PVR Lucknow PVR Indore PVR Mumbai Grand Total Location Screens Seats Bangalore 11 NA Delhi NA 944 Delhi 4 railway yard Delhi 3 921 Delhi 4 830 Gurgaon 7 1300 Ghaziabad 3 720 2 480 Faridabad (Ha NCR Delhi 3 776 Delhi NA 300 Noida NA 1821 Hyderabad 5 812* Delhi 3 329* Luck now 4 928 Indore 5 1199 Mumbai 2+3 NA 57 approx 12360 Approx PVR Cinemas UpcomingCinemas PVR C INEMAS Mumbai PVR C INEMAS New Delhi PVR C INEMAS Mumbai PVR C INEMAS Mumbai PVR C INEMAS New Delhi PVR C INEMAS C hennai PVR C INEMAS Mumbai PVR C INEMAS Ludhiana PVR C INEMAS Gurgaon Prashant Vihar, Delhi Latur Aurangabad Silver Arc, Ludhiana integral Screens 6 Screens 6 Screens 7 Screens 8 Screens 6 Screens 7 Screens 4 Screens 4 Screens 2 Screens 3 Screens 3 Screens 3 Screens 3 Screens 71 Screens Seats 1750 1269 2050 2200 1500 1600 1250 nose candy0 450 800 1050 1 ampere-second 1000 Expected In pecuniary 2006 monetary 2007 fiscal 2007 financial 2007 Fiscal 2008 Fiscal 2007 Fiscal 2007 Fiscal 2007 Fiscal 2006 Fiscal 2006 Fiscal 2006 Fiscal 2006 Fiscal 2008 9310 Seats PVR Cinemas setup Indias archetypical multiplex in 1997 at Delhi. The Company has been funded by ICICI Venture and is in terminal stages of closing second round of equity funding for future expansion PVR Cinemas is focusing on developing multiplex properties in Northern, Western and Southern India (Bangalore &038 Hyderabad) Consulting Key player Wave Cinemas Wave Cinemas is a originate of The Chadha Group. Currently operates 13 screens spread across 3 properties. With existing operations in Noida, Kaushambhi and Lucknow. Wave Cinemas is a regional player focusing on Northern India. enetrating in untapped raw territory in UP and Ghaziabad. Wave Cinemas Existing Cinemas Location Screens Noida 5 Kaushambi ( Ghaziabad) 4 Lucknow 4 Grand Total 13 Seats 1804 1192 1394 4390 Wave Cinemas Upcoming Projects Mohali ALL LOCATIONS ARE Ludhiana IN NORTHERN INDIA Raja Garden Delhi Consulting Consulting abstract Growth Drivers Growth drivers responsible for the anticipate increase in the number of multiplex cinemas are as follows An increase in disposable income in the hands of an always expanding Indian middle class demographic changes tax benefits for multiplex cinemas retail big H Favourable Organ ised Entertainment accession in the number of high kind Hindi films. Consulting Favourable Demographics Demographics (source CIA fact sheet of paper July 2005 Est) Current Population 1 billion+ (1,080,264,388) growing between 1. 4% to 1. 8% annually Age structure 0-14 days 31. 2% 15-64 years 63. 9% 65 years and over 4. 9% median(a) age 24. 66 years A younger population tends to have higher(prenominal) aspirations, and will spend more as it enters the earning phase. Consulting attach in Disposal IncomeClasses prosperous Consuming Climbers Aspirants Destitutes Between Above USD 4,600 USD 970 4,600 USD 470 970 USD 340 470 little USD 340 Households in Households in Households in 1995 2000 2006E 1 billion 3 cardinal 6 one million million 29 million 66 million 75 million 48 milliom 66 million 78 million 48 million 32 million 33 million 32 million 24 million 17 million URBAN CONSUMER SPEND % (Source KSA Technopak) Categories 1999 2002 Savings &038 Investments 14 5. 2 Co nsumption Shopping 22 24. 3 Leisure &038 Entertainment 21 29. 1 Grocery 43 41. 4 Sub total of Consumption 86 94. Total 100 100 Source CII KPMG Report 2005 accredited NCAER Multiplexes generally cater to High and Middle income Groups, with an increase in the number of households within this earning group, will result to higher consumption and spending patterns. in addition migration of households from lower income to middle income levels will make headway drive the consumption patterns. Urban consumers have change magnitude their expenditure on leisure &038 entertainment. Simultaneously spends on eating out, movies and theater, and books and symphony will increase. ConsultingOnset of Retail Activity though Organised retail comprises of 3% of the total retail pie of USD 200 Billion, it is growing at 25 to 30% CAGR Number of malls in India is expected to increase from approximately 50 as of the end of 2004 to around 250 by the end of 2006. (Source BW Marketing Whitebook, 2005, at tributed to KSA Technopak. ) at that place will be approximately 600 malls by 2010 Securities study) (Source Edelweiss Multiplexes are one of the grit tenants in large format malls, as their presence increases footfalls by approximately 40-50%. Source CII) Consulting Entertainment tax benefits Entertainment evaluate Exemption / Benefit nominal Minimum Seating No of Screens 1250 4 1000 1000 1000 NA NA 3 3 3 NA 3 STATE Delhi Gujrat Maharashtra Mumbai Kalyan, Thane, Dombivali, Navi Mumbai, Nasik, Aurangabad, Nagpur Vasai, Virar, Nallasopara Karnataka UP Tamil Nadu West Bengal ENTERTAINMENT TAX 30% 100% 45% 45% 40% City Mumbai Rest of Maharashtra Punjab Kolkatta Rajasthan UP Bhopal/Indore/ Jabalpur/Gwali or Yr 1 100% 100% 100% 100% 100% 100% Yr 2 100% 100% 100% 100% 100% 100% Yr 3 100% 100% 100% 100% 90% 100%Yr 4 75% 75% 100% 100% 80% 100% Yr 5 75% 75% 100% NA 70% 100% 34% 40% 60% 15% 30% 100% 100% 100% 75% 50% 1000 3 Source PVR Cinema Research In order to encourage investment many another(prenominal) state governments have announced policies offer entertainment tax benefits. This has encouraged the growth of Multiplex Cinemas and also encouraged singlescreen theaters to deepen into Multiplexes. Quantum of entertainment tax benefit would be dependant on compliance with real conditions specified by the relevant state. Consulting Increase in Hindi Movies 001 Average number of high grade Hindi films released per workweek 1. 15 2002 1. 46 2003 1. 58 2004 1. 71 Source Bollywood Emerging Trends &038 Growth Drivers Yes Bank Report 2005 The number of Hindi movies has increased from year 2001 to 2004. This signifies immense potential and is emphatically a sign of being a crowd puller and generating more revenue. Consulting regulative The Indian film exhibition sector is highly regulated and changes in regulations whitethorn have an adverse effect on business. Regulations by both the central and the state governments.Policies extend to aspects of buil ding and safety requirements, licensing requirements, tax and entertainment tax registrations and grant of exemptions from the defrayal of entertainment tax. Provisions of laws allow Requiring a minimum distance between the screen and the front row seats, which distances were set base on large screens used in singlescreen cinemas and not the smaller screens used at most Multiplex Cinemas. The permissible drive at which the electrical current whitethorn be supplied to a projector, which provision does not reflect the technological advances in respect of Multiplex Cinemas. The reservation of playing quantify for a scientific film, educational film, watchword reel or documentary. , Restrictions on ticket prices in certain states. Consulting Break-Up of Revenues REVENUE patrons Spend Ticket Revenue Advertising F&038B Revenues Conducting hire Parking Charges Management Fee Consulting Break-Up of bell Cost Direct Cost Distributors helping Entertainment Tax F&038B Cost A 1250 seater Multiplex in a metropolitan city would cost anywhere between Rs80-90mn. This does not include the cost of land because the land may be leased Personnel CostDepreciation relate Consulting Way Forward Over the nigh 18-24 months, 6 of the largest multiplex operators in India mentioned before are likely to commercialize approximately 200-240 screens spread across 50- 60 new multiplexes. These multiplexes will have a additive seating capacity in excess of 55000-60000. There will also be an increase in number of multiplexes operated by smaller players, who constituted 66% of total multiplexes as of march 2005. It is estimated that number of run multiplexes in India will increase by 80-100% by end of 2006. By the end of 2006, 135+ multiplexes will house more than 160,000 seats spread across 500+ screens. These multiplexes will have significant calculate positive impact on the business economics of film production, financing, distribution and exhibition and indirectly on other appurtenant markets. (Source Yes bank) Consulting DEssence Consulting, New MHADA Complex, Bldg no. 1 , Office no. 2, Near PMGP Colony, Andheri East Mumbai 400093 Fax- 28228142 / Tel-28347425 www. dessenceconsulting. com EmaiL email&160protected com email&160protected com

Kwality Walls vs Dinshaw

direction THESIS ON FACTORS INFLUENCING TO PURCHASE KWALITY WALLS glassful slam OVER DINSHAWS regardless OF DEMOGRAPHIC profile IN THE ROURKELA By (Pgenus RanaB MISHRA) E-No. 0801215708 (INC Rourkela) T ABLE OF CONTENTS 1. Acknowledgements. 2. approach shot a. Objectives. b. Limitations. 3. investigate Methodology. 4. Findings. 5. Conclusions. 6. Append frosts. 7. References. ACKNOWLEDGEMENTS Any accomplishment requires the stew of many people and this accomplishment is non contrastive. I am thankful to my strength Supervisor Mr. C. P. Giri for supporting me and guiding me end-to-end the get a line. This report would non go through been attain qualified without her help.I am equally thankful to the Principal, INC Rourkela, Mr. D. P. rock rabbit for encouraging me and inspiring me to do my project with full dedication. PRANAB MISHRA INTRODUCTION HISTORY OF looking glass work sparkler weft is the well-nigh famous delicacy all all oer the universe. People of a ll ages love frosting flutter and frequently enjoy it. demonstrate atomic number 18 whatever amazing facts about(predicate) fruitcake unction Nero (37-68 A. D. ), The Roman Emperor, is give tongue to to puzzle eaten a sort of water- cover. The Chinese claim that they family been making and consume drinking glass work out since ages. Supposedly, Marco Polo (1254 1324) carried the Chinese Ice Cream recipes back with him to Ven glassful.These were so introduced to the french by Italian chefs retinue of Catherine de? Medici when she matrimonial Henri II of France. Royal Ice Cellars were make in Mesopotamia in just about 2000 B. C. These were utilise to cool wines and foods During the late 1600s, The French power Louis XIV was kn give to brace feasts with colourize water- spyglass and liqueurs. Nicholas Lemerys Recueil de curiositez r ars et nouvelles de plus admirables effets de la nature, promulgated in 1674, contained the starting line recip e for flavoured nuts. The booster colonists who brought their icing work recipes with them introduced ice lam to the United States.It is said that Ice Cream was unconstipatedly consumed by Ben Franklin, George Washington, and Thomas Jefferson. During the eighteenth century, the spread of ice pails and cookery books with ice recipes, al closely everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to contain invented the Ice Cream Soda, which took ice cream using up in America and separate give ways of the world to great heights. The twentieth century truism an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.Italian confectioners make Gelato, their own change of Ice Cream, which became vastly famous collect its texture and igniteness. During the St. Louis creations Fair in 1904, cones were utilize for the first cardinalth dimension to serve Ice Cream. A chemica l research team up in Britain came up with the soft ice cream, which had more air in it. It became vastly popular beca design of its creamy yet light texture. Today, it is popularly cognize as the softie ice cream. In the 1980s, the older, thicker ice creams make a comeback and were referred to as superior Ice Creams. Basically the ice-cream work comes beneath FMCG vault of heaven.In India, the condition of FMCG sector is very vigorous and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the parsimony with a aggregate market surface of around US$ 18. 1 bn. Ice-Cream component of FMCGIce-cream is one of the most important part of FMCG sector. It comes chthonic Food and Beverage segment. The nub market value of Ice-cream trade in India is more than Rs. 20000 crore. It is summation day per day. During the family of 2002-02, there was very little contend of Ice-cream in India but as the measure passed away, the consider of Ice-cream is also change magnitude in India.Now a day, there argon six about national train companies engaged in dealing with Ice-cream including two MNCs. The take in of Ice-cream is also join ons in India. As the demand of Ice-cream is step-up in India but the market of Ice-cream is non as much as its dish out in US and any(prenominal) new(prenominal) foreign countries. gibe to the aspect of Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0. 2 which is US $49 in USA and US $33 in Germany. We rotter see it in the adjacent tableTABLE 1- PER CAPITA CONSUMPTION OF ICE- lam (IN US $)-As given in the in a higher place table, the per capita consumption of Ice-cream in India is just now US $0. 2 which is much small than the same in USA, but the main(prenominal) liaison is the increasing opportunities for Ice-cream trade. MAJOR FACTORS1. The bighearted market of semi urban market. 2. to the lowest degree no. of tilt. 3. Increase in consumption direct of people. 4. Favorable climate for ice-cream in India. 5. GDP growth and growth in per capita income. We can get all the datas regarding the per capita incoma of India from the pursuit tableTABLE 2- PER CAPITA INCOME OF INDIA SINCE 2000 As given in the table, the GDP of India is increasing in the last 5 years.It has brought a remarkable change in the outgo habits of consumers it has moved the consumers alternatives from economic to premium products. In those days, people unhasitantly wants to spend capital on good and musical note products. It has been a gain for food and beverage diligence. As the result the ice cream industry is also improving and it develops at an increasing rate. THE THREE STAGES IN CONSUMPTION outgrowth OF ICECREAM Pre- leveraging- put up image, Health issues, suitability Brand image of the ice cream The consumer considers the good-natured of image the home run that he is deviation to barga in for depicts.It has to suit certain lieu symbol, eccentric and any other personalised betray requirements that the consumer may have. It is important that the scar maintains good give, satisfactory to the consumer Health show up to ice creams relating-The modern consumer is super health assured and is becoming aware of the ascension health issues and its impacts. It is important that the brand satisfies this collect of the consumers and ensures health related gains rather than loss. close which we will be discussing further in this report. Suitability The product should suit the sagacity, flavor and ingredients that is in line with the consumer take aways and wants.Purchase- cost, Environment, redevelopment Price of ice cream -Price should be affordable and the product should provide capitals worth in monetary value of select, quantity and consumer rapture. as kids also form a main segment of our class a proper care should be given as far as pricing is conce rned. Environment-The environment should be such(prenominal) that the consumer wants to stay there and spent some tone of voice and quantity time. Service- The service should be fast so that the customer time lag time should be less and leads to their mirth and results in formation of good brand image. Post- obtain- Quality, Satisfaction, Store experienceQuality of ice cream the quality of the ice cream delivered certainly plays a live role in find whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product. Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering dissimilar factors as mentioned above and then in the end arriving at a conclusion maxim whether he is satisfied or not from the product.OBJECTIVES Explore the mind-set of the cons umer towards ice-cream. Understanding the get behavior and thinking about Kwality pariess and Dinshaws ice cream. Find out the preference of the consumer regarding the two brands. Investigate the purchase of Kwality Walls over Dinshaws ice cream disregarding of demographic grammatical construction in Rourkela city. piece in comparative study of value of products of two(prenominal) the brands. Determine the customer awareness regarding both the brands. LIMITATIONS Since ice-cream being an entertainment retailers are not able to highlight the exact attributes. convenience taste utilise here has its own limitations. There have been some inaccuracies due to non cooperative and rude behavior of the respondents. out-of-pocket to unavailability of accurate secondary data, my trustfulness was do on the primary data. When I interviewed children and teenagers, sometimes they use to give answers under the influence of their invokes or elders. Dinshaws ice cream has no homepage. Few outlets for Kwality Walls ice cream. RESEARCH rule SAMPLING METHOD Convenience sampling was used by the researcher because it is loose and cheap to collect data. more thanover the population surface was very large to cover so it was best to use convenience sampling. selective information COLLECTION Both Primary as well as Secondary Research Method has been included for preparing this final report. prime SOURCE Observation Personal Interviews OBSERVATIONS It is the methods of zip and dischargeing information without asking particularised inquire from the respondents. The advantage of this method is that it is highly effective to provide information asked for. ad hominem INTERVIEWS In this method I asks the question from the performa in the order questions are listed and record the replies. arcminuteARY SOURCE Google search engine. Other web links. COMPANY PROFILE KWALITY ICE CREAM Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing i ndustry and in 1956 became the first federation in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry set off in India, in 1995 Kwality Group fall in pass arounds with Hindustan Lever Limited and then there was no looking back. The Indian consumer market was introduced to KWALITY WALLS the result of a coaction between global brand Walls and the atomic number 82 Indian ice-cream brand Kwality.Though the two giants fifty-fiftytually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand it is the ice-cream associated with the Indian summer its the first option in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not barely for their rich, creamy flavours, but also for their trusted quality and nutritious food value. PRODUCT PROFILE figure Selection Tirami su Nochiola Caramel crushed leather Cookies n Cream harvest n Nut Mocha Brownie fudge Paddle Pop B deprivation grape Jelly Candy Cake XplosionChoco pluck Nova Choco vanilla spear carrierct Feast Choco legal profession, Chocolate, almond Fudge, product n Nut, Moo Stick machinate Multi Cornetto Snackers Filrty strawberry mark Choco Fudge butter nonplus Italian Gelato DINSHAWS ICE CREAM INCEPTION Early 1930s twain enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy farm business in Gittikhadan, on the outskirts of Nagpur. Their fixation with quality and transparent business practices, brought prosperity and confidence to the issue businessmen. When opportunity knocked in the form of an Englishman who kindleed that they try manufacturing ice cream, the sentiment was readily translated into reality. DINSHAWS ICE CREAM was born in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL GROWTH An alien concept, ice cream eating was consi dered a luxury, which could only be indulged in, on very special days during the sweltering heat of Nagpurs punishing summer. The conviction of their ultimate success, and the vision of these young entrepreneurs, far outweighed the difficulties of running a stringently seasonal business with its vagaries of demand . By mid forties, Nagpurs gentry had extensive ice cream eating into the winter and the name DINSHAWS had become a same with the ice cream in Nagpur.THE SECOND GENERATION GROWTH SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august fathers. Burning with the same pushiness to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out for wider horizons in 1981. With an investment of just Rs. 5 Lakhs, a small factory came up to step in the cattle pounds. The dairy business graciously gave way to its prospering offspring, the ice-cream business. The magic of DINSHAWS goodwill spawned a net work of enthusiastic d ealer-franchises all over aboriginal India, where DINSHAWS enjoy near monopoly even today.Success breeds Success. The sound business principles of the founders, which gave them their initial success, became the foundation garment of DINSHAWS business edifice. Quality spirit went beyond the quality of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAWS was cognize in central India as not only the company, which made the best ice creams, but also the company that construct best relations. Persistent efforts from prospective distributors and dealers of other areas and greater demand for varieties from existing areas oblige DINSHAWS to broaden its manufacturing capacities.Imported continuous freezers expand plants and storage facilities wide with market demand. By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand than by design. Consume r appreciation for its products and for its credo of VALUE FOR notes forced continuous expansion and modernisation of manufacturing capacities which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing difficulty in get regular supplies of good quality to need its ever-increasing needs.The obstacles were turned into an opportunity to diversify into journal business. The firm had turned full passel by coming back to its parent business of Diary which today has a capacity to process and pouch 1lac liters of draw per day. The citizens of Nagpur who were dependent only on draw supplied by Government Milk turning away and local vendors welcomed the supply of standardized quality milk and DINSHAWS became the first brand milk to be sold in Nagpur. Being a responsible bodied citizen and being aware of the needs of protect its environment, DINSHAWS have invested more than Rs. 0 lakhs in an Effluent Treatment Plant, which is a model for any industry of its size. As in all other areas, Dinshaws foray in Bombay has been on a low key. DINSHAWS have been able to grow in the face of competition from national and multinational giants of the industry because of the entire strength of its products, policies and people. PRODUCT PROFILE Type Cups Fundae Strawberry vanilla extract Big Cups Kesar pista Choco chips Kaju Kismis cover Scotch Mango Pista Strawberry vanilla Bars Ice Lolies Heart eat Tripple Treat Champ Choco bar Choco bar Kulfi Take Home PacksFamily Tubs Anjir Badam Mocha almond Banana Split Kesar Kamaal King Alphanso Fruit Overload Choco Chips Butter Scotch pineapple plant Supreme Smart Packs Smart darn Smart Mango T past Family Packs Vanilla Strawberry Pista Party Packs Kesar Pista Butter Scotch 3 in 1 Strawberry Vanilla Log Lamour Club Pack Novelties sundaes Maha Sundae Butter Scotch Mocha Almond Fruity Fundae Novelties Cassatta Flora Kulfi Yorker Cones Carnival Butter Scotch Choco chips Orange city Badam c ook ANALYSING AND INTERPRETETION Credit period fellowship Kwality Walls Dinshaws Days 5-6 days 7 daysThe book of facts period given by Dinshaws is 7 days as compared to Kwality Walls which is providing realization period of 5-6 days. Complain Company Kwality Walls Dinshaws Major complaint Delivery time is high Poor service during wind season Rating ** ** Rating levels **** century% satisfied *** More than 80% ** More than 60 % * Below 60% It was sight that the dealers are complaining. 4 star systems is used to find the satisfaction level. leeway structure Brands Name Kwality Walls Dinshaws bank to Distributor 8% 10% Margin to Retailer 22% 25. 50% Dinshaws is freehand more margin than Kwality Walls. Market share (Product wise)Product Strawberry Chocolate Mango Vanilla Others Percentage 30% 18% 18% 14% 20% Even aft(prenominal) the entry so many secern product ranges Strawberry is still reigning the market. Importance of Attributes Attributes preference Price Company Im age Advertisement Conscious 39% 44% 6. 5% 10% It is bump that the people in Rourkela city are more conscious about Price than Taste. These are the four factors which affects the buyers decision process. CS ON UMP IO O IC -C E T N F E R AM position NAGE R sister ADULT OLDPE ON RS Data 41% regarding different consumers choice 23% 21% 15% TE ENAG R E CHILD ADULT OLDPERSONThe above graph is video display the demand of ice-cream among the different age level of consumers. As per above data chart, the consumption of ice-cream is more among the teenagers. Due to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of total consumption of ice-cream is through by teenagers. Children are second most demandable consumer for ice-cream. In the other sense we can say that the children are the way to turn a persons mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-cream is through with(p) by children.From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons and so forth the 21% of total consumption of ice-cream is made by adult persons. There are some flavors of ice-cream uniform strawberry, chocolate etc are most preferred by old peoples. 15% of total consumption is done by old persons. Quality COMPargon tone of voice OF BOTH ICE-CREAM COMPANY PRODUCT sensation All people are known about dinshaws ice-cream. Market Share (Kwality walls vs. Dinshaws) The following table shows the market share of each(prenominal) company in Nasik ice-cream market. CompanyKwality Walls Percentage 9% Dinshaws 23% Dinshaws ice-cream share is 23% in Rourkela ice cream market. dinshaws ice-cream has also undivided parlors. LITERATURE REVIEW Today Consumers have higher expectations than ever before. They want products to consort these expectations. They also want accurate, up-to-date and serviceable information ab out what they buy and above all they need Quality According to the report of Sumit Kukreja, a management trainee from affection University, food and beverages are the one of the largest growth trade in FMCG sector and ice-cream is the picket of this trade.The continues grow in the demand of ice-cream in India is showing the great opportunity in future. Motilal Oshwal, a marketing research company has been reported that the growth rate of icecream in India is steady but it increasing in the future. Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of pack-aged goods labels containing nutritional, information compared to two years ago which was only 59 per cent. India is the largest milk maker in the world, yet only around 15 per cent of the milk is processed. The organize liquid milk business is in its infancy and also has large long-run growth potential.Even investment opportunities exist in value-added products like desserts, puddings etc. According to CMI E Data, compound sale of this industry is expected to increase by 19. 2 per cent during the declination 2009 quarter. FINDINGS 1. The basic reason of buying that brand most of the answers were quality, availability, packaging and the decor of the store. 2. Consumers preferring DINSHAWS and KWALITY WALLS were a bit impairment conscious though but they agreed that they do look for more quality and taste. 3. The advertisements and offers do influence consumers purchase behavior regarding ice cream. 4.The basic needs that consumers want to implement through an ice cream are taste and quality. And that without providing taste it is not workable to sell a product like ice cream. 5. Any ice cream brand in the town should have innovative packaging, more flavors, availability, natural elements etc. to cater to their unfulfilled needs. 6. There is lack of Sales Promotional Activities i. e. free tattoo, extra weight, toys, quiz contest etc. 7. near of retailers places both brands accordi ng to consciousness and demand of customer 8. Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is better than Kwality walls ice cream. 10. Dinshaws ice-cream has different variety of ice-cream. They have provided many packs such as select &038 premium. These two have provided the customer to choose a pack of his choice. CONCLUSIONS 1) The response regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream research shows that an average Indian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign. ) Taste and price are the two main attributes that people feel important for the purchase of ice-cream. 4) During survey it was found that Kwality Walls has less visibility, which has capacity to retain image in consumers mind. So it is very necessary to increase it. 5) Rourkela has lots o f nearby places for picnic, which remains overcrowded on weekends, so more mobile vans should be added to increase the sales. 6) Some of the innovative ideas should be made for the high selling retailers. Such as forming the club and giving them special packages which will encourage the dealers. ) To attract youths, sponsorship programs needs to be taken. 8) The rates of all the companies are mostly equal. But special item of ice-creams rates are different. Such as party packs, family packs, novelty &038 other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, midget Cups &038 Large Cups. 9) Finally I would like to conclude that as far as Rourkela city is concerned people purchase more of Dinshaws ice cream rather of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much importance does price play in your choice of brand of ice cream? 4. T o what extent do the advertisements and offers influence your purchase? 5. What is the only thing that an ice cream must have according to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU KEEP THE ICE-CREAM? A) YES__ B) NO__ 2. WHICH IS YOUR LARGEST SELLING ICE-CREAM scratch? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?A) PREMIUM __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR? A) potently SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) LOWER SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? allot POOR AVERAGE GOOD small PRICE SWEETNESS PACKAGING SCHEMES availability 6. SUGGESSIONS.. REFERENCES http//www. kwalitywalls. in/hoic. htm http//www. kwalitywalls. in/freezer. htm http//www. hul. co. in/brands/kwality_walls. asp http//www. scribed. com http//www. google. com